Thank you for visiting us. Your privacy is important to us, and therefore we have developed this Privacy Policy to make sure that our Sites are positive and constructive spaces where you feel safe.

This Privacy Policy outlines our guidelines concerning the use of your personal information including the efforts we make to protect your personal information and the choices you have concerning our use of such information. Read this Privacy Policy carefully.

We may change this Privacy Policy from time to time without notice. We will post any changes here so that you will always know our policies regarding what information we gather and how we use and share that information. Refer back to this Privacy Policy regularly for any changes. This Privacy Policy is incorporated by reference to our Terms of Use.

This Privacy Policy describes how erinsoto.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

• Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
• Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
• Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels 
• Disclosure for a business purpose: shared with our processor Shopify 

Order information

• Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number.
• Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
• Source of collection: collected from you.
• Disclosure for a business purpose: shared with our processor Shopify.

Customer support information

• Examples of Personal Information collected: Name, Phone, Address, Email.
• Purpose of collection: to provide customer support.
• Source of collection: collected from you.
• Disclosure for a business purpose: 

 

SCOPE OF PRIVACY POLICY

This Privacy Policy covers only information collected on the Sites in order to provide you with certain Services (such as, but not limited to, all information and opportunities shared with you through our websites and email). It does not cover any information collected offline by us, nor does it cover the conduct of any Third-Party Sites. We encourage you to review the privacy policies of any Third-Party Sites or services before providing any of them with your personal information.

PERSONAL INFORMATION

You may visit our site anonymously. In connection with the Services we may request personal information from you (such as your name, street address, telephone number, credit card number, email address) in connection with your use of, or participation in the Sites or Services. We only collect personal information from you if you voluntarily submit such information to us. We will never intentionally disclose any personal information to any third party without your permission (through opting-in or similar procedures) except as provided for herein or otherwise as permitted or required under Applicable Laws. We do not sell, trade, or otherwise transfer to outside parties your personal information, except as set forth herein.

We collect your information:

• To personalize your experience;
• To improve our Sites;
• To improve customer service; and
• To process transactions.

We may contact you based on the information you provide online in connection with the Services or use the information in connection with the performance of the Services. We will share information with necessary third parties for the purpose of carrying out the Services. Your participation in the Services constitutes your consent to such disclosure and use of such information. In the event that your personal information is requested as part of our surveys, polls or promotions, such personal information may be added to your registration information.

If you give us your permission or otherwise “opt-in,, we may use personal information for marketing and promotional purposes. We will give you an opportunity to “opt-in” at the time our request for your personal information is made. Please note, however, that under certain circumstances, if you initially do not choose to “opt-in” or if you later “opt-out,” you may not be eligible for certain benefits or Services for which personal information is required.

By providing your phone number during the checkout process, you agree to receive text updates from our company. You can opt-out at any time by texting “stop.”

These policies have the following exceptions: We will release specific information to comply with any valid legal inquiry or process or any Applicable Laws. We will also release specific information in special cases, such as if there is an attempted breach of the security of the Sites or a physical or property threat to you or others. We may provide access to your personal information to our contractors who are performing services for us in connection with our Sites or the Services that you have requested. Any information you provide when making a purchase will be shared with payment processors, financial gateways, credit card companies and any other necessary third parties. If you publicly post personal information on our Sites, that information can be collected and used by third parties. Although we strive to protect our users’ privacy, we cannot guarantee the security of information you post on the Sites and have no control over how such third parties may use your information. You disclose such information at your own risk. We strongly suggest that you never post your last name, address or telephone to our Sites.

You are responsible for maintaining the confidentiality of your account information and password. You shall be responsible for all uses of your account, whether or not authorized by you. You agree to notify us immediately of any unauthorized use of your account or password.

If you are within the European Union or the State of California, see below (Opt-Out and GDPR / CCPA) to understand the choices you have about the ways we use your personal information.

NONPERSONAL IDENTIFICATION INFORMATION

We may collect nonpersonal information through the use of, without limitation, cookies, IP address tracking and web beacons.

Nonpersonal information might include the browser you use, the type of computer you use, your operating system or your internet service provider. Our systems may also automatically gather information about your location, the areas you visit and search terms you use on our Sites and about the links you may select from within our Sites to other areas of the web or elsewhere online.

We use such information for our business purposes, to administer the Sites, to better manage advertising on the Sites, to understand how our users use our Sites and to improve our Sites.

We may aggregate and share non-personal information with our partners, suppliers, and other third parties, but we will not share any individual names, personal navigational or other personal information without your consent and we maintain control how your non-personal information will be used. For example, we may use a third-party advertising company to customize ads and share demographic and preference information to display advertisements appropriate for you. We may contract with a third-party web analytics provider to help optimize our Sites.

More About IP Addresses: An “IP address” is a unique number that is automatically assigned to your computer when you connect to the Internet. It is used to identify your computer’s “location” in cyberspace, so that the information you request can be delivered to you. IP addresses do not include your name, email address, or other information that identifies you personally, but in some cases, they can be used to identify you. For example, if you have registered with this Site, we may link your IP address to account information that identifies you personally. We may also provide your IP address to our third-party service providers who can use it to identify your state and zip code. This gives us valuable demographic information about the individuals who use this Site. In addition, if we suspect inappropriate or criminal activity or a threat to the security of this Site or its users, we may share our server logs—which contain users’ IP addresses—with the appropriate investigative authorities, who could use that information to trace and identify individuals.

OPT-OUT AND GDPR / CCPA

We provide opportunities to unsubscribe/opt-out from our Services in all newsletters and marketing emails and you may choose to do so at any time.

If you live in the European Union or the State of California, you may also use the unsubscribe/opt-out features to request that we redact your personal information from our records. We will comply within a reasonable time and, in any case, within the time limits established by applicable law. We may ask you for additional information to verify your identity. In some cases, however, we may limit or deny your request if the law permits or requires us to do so or if we are unable to verify your identify.

If you need further assistance with unsubscribing or opting-out of any of the Services, or with redaction of your personal information, please email customer service at hello@erinsoto.com for assistance. Please note that we may not be able to remove your information from the records of any third parties who have received your information in accordance with this Privacy Policy.

At our discretion, we may determine that your lack of engagement in the Services indicates your desire to opt-out of the Services. For example, you may be removed from our email list if you have not opened an email from us for a certain period of time. You may opt-in again at any time.

HOW LONG DO WE KEEP YOUR INFORMATION?

We will retain your information indefinitely until you opt-out, request removal or redaction, or we choose to remove it.

PRIVACY OF CHILDREN

We are in compliance with the requirements of the Children’s Online Privacy Protection Act. The Sites are not directed to children under the age of 18 and therefore we will not knowingly collect personally identifiable information from children under 18.

We require users under 18 to obtain the consent of a parent or guardian to view the Sites. You agree to abide by any such restrictions and not to help anyone avoid these restrictions.

SECURITY POLICY

By using the Sites, you assume the risk of an unauthorized security breach. Even though we take prudent and reasonable measures to secure your personal information, our servers and our physical premises, we cannot guarantee that our efforts will be completely effective.

CONSENT TO TRANSFER

The Sites are operated from the United States. If you are located outside of the United States, be aware that any information you provide to us will be transferred to the United States. By using our Sites, participating in any of the Services and/or providing us with your information, you consent to this transfer.

CHANGES IN SITE OWNERSHIP

In the event of a merger, acquisition, or sale of any of our assets or the Sites, you consent to the disclosure to, and use by, any subsequent owner or operator of the Sites, of any information about you contained in our databases.

Minors

The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
• We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

• We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
• We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

• FACEBOOK - https://www.facebook.com/settings/?tab=ads
• GOOGLE - https://www.google.com/settings/ads/anonymous
• BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Using Personal Information

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.  Additionally, erinsoto.com collects personal information which is shared with Facebook in an effort to serve more relevant ads and to improve our customer experience.

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

• Your consent;
• The performance of the contract between you and the Site;
• Compliance with our legal obligations;
• To protect your vital interests;
• To perform a task carried out in the public interest;
• For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

• Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
• Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.

[INCLUDE THE FOLLOWING SECTION ONLY IF YOU SELL PERSONAL INFORMATION, AS DEFINED BY THE CALIFORNIA CONSUMER PRIVACY ACT]

Selling Personal Information

Our Site sells Personal Information, as defined by the California Consumer Privacy Act of 2018 (“CCPA”).

• CATEGORIES OF INFORMATION SOLD;
• INSTRUCTIONS ON HOW TO OPT-OUT OF SALE;
• WHETHER YOUR BUSINESS SELLS INFORMATION OF MINORS (UNDER 16) AND WHETHER YOU OBTAIN AFFIRMATIVE AUTHORIZATION;
• IF YOU PROVIDE A FINANCIAL INCENTIVE TO NOT SELL INFORMATION, PROVIDE INFORMATION ABOUT WHAT THAT INCENTIVE IS.]

Your rights

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address below.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store

Name	Function
_ab	Used in connection with access to admin.
_secure_session_id	Used in connection with navigation through a storefront.
cart	Used in connection with shopping cart.
cart_sig	Used in connection with checkout.
cart_ts	Used in connection with checkout.
checkout_token	Used in connection with checkout.
secret	Used in connection with checkout.
secure_customer_sig	Used in connection with customer login.
storefront_digest	Used in connection with customer login.
_shopify_u	Used to facilitate updating customer account information.

Reporting and Analytics

Name	Function
_tracking_consent	Tracking preferences.
_landing_page	Track landing pages
_orig_referrer	Track landing pages
_s	Shopify analytics.
_shopify_s	Shopify analytics.
_shopify_sa_p	Shopify analytics relating to marketing & referrals.
_shopify_sa_t	Shopify analytics relating to marketing & referrals.
_shopify_y	Shopify analytics.
_y	Shopify analytics.

 

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [email address] or by mail using the details provided below:

Pura Vida press, 32158 Camino Capistrano , Ste 104-823 , San Juan Capistrano CA 92675, United States

Last updated: March 28, 2023

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: https://ico.org.uk/make-a-complaint/]